Epassi launches a new brand platform and refreshed visual identity

At Epassi we believe that people who embrace their well-being and take care of themselves are happier and more productive on and of work. That´s why we offer benefits and opportunities to give every day a little twist. Since the start in Finland in 2007, we have grown to become the leading mobile payment service for employee benefits, so also in Sweden, and our journey does not end here. 

We exist to inspire people to feel good and try new things to experience their best selves. In an intuitive and playful way, we provide easy access to a wide range of healthy experiences that enrich your everyday life. By delivering the best experience of smooth and secure payment solutions, customer support and a wide range of employee benefits, we make it possible. 

With great enthusiasm and pride, we today also present our new logo and visual identity, that we together with the agency Grow, have developed to be inline with our brand platform. For us, it is not only a new look, it also symbolizes what we stand for, and how we want to continue our journey forward.  Our brand purpose is clear: to boost the everyday well-being of our customers and their employees in an accessible and inspiring way. The new graphic expression and strong color choices are intended to symbolize who we are and to help spread the Epassi feeling and values.

The Epassi experience is caring, forward-looking, energizing and reliable. 

Out with the old, in with the new! 
Download our new logo and replace the old one in the contexts in which it is used today. 
Download here. 

For more information: 
Linnéa Pankko – CMO 
+ 46 768508656