Helsinki/London, March 6, 2026: Epassi, a leading European multi-benefits technology platform, today unveiled its refreshed brand identity and positioning. The update supports the company’s continued international expansion and establishes a unified visual presence across all European markets, creating a more consistent experience for employers, employees, partners, and Epassi’s own teams.
The refreshed brand reflects Epassi’s evolution as a modern technology platform that simplifies employee benefits while keeping people at the centre. By connecting employers, employees, and service providers in one seamless ecosystem, Epassi enables organisations to support wellbeing in everyday life and helps employees discover more ways to feel valued.
“Epassi is growing rapidly across Europe, and the updated brand brings our journey forward together,” says Aleksi Miikkulainen, Chief Marketing Officer at Epassi Group. “Technology powers our platform, but Epassi is ultimately about people. We help employers create the conditions for balance and wellbeing, while opening new possibilities for employees to boost their everyday wellbeing.”
An identity that reflects energy & care and encourages employees to explore their world in fresh new ways.
People are at the heart of the Epassi brand. The refreshed identity is built around four core attributes: warmth, positivity, possibility, and empowerment. These values are reflected in a renewed visual system that includes a more balanced and dynamic logo, an updated typeface, and a set of supporting brand elements designed to bring the brand to life across channels.
“Our new colour palette expresses empowerment, the joy of movement, and positive energy,” says David Kaye, Global Creative Lead at Epassi Group. “It reflects Epassi’s commitment to inclusion, health, and wellbeing, while giving the brand a distinctive and modern visual presence.”
Together, the refreshed brand components make the Epassi story simpler to communicate and Epassi’s offering easier to understand for employers, employees, and the extensive merchant network. They also help employers clearly see the value Epassi brings for their own people.
Epassi plans to bring the brand dynamically to life in new and unexpected ways, consistently across all its European markets.
About Epassi
Founded in Helsinki in 2007, Epassi is the leading European multi-benefits technology platform with a strong presence in the Nordics, Germany, the Netherlands, Italy, the UK, Ireland, Spain, Portugal, and France. Epassi’s innovative, unique and scalable solution combines all benefits into one mobile app-centric, user-friendly digital service, providing a digital marketplace for employee benefits.
Epassi Group serves more than 50,000 employers and their over 36 million employees, with a partner network of more than 100,000 service providers. Epassi is recognized by the Financial Times as one of the fastest growing companies in Europe in 2022, 2023, 2024 and 2025, and ranked 32nd on Europe’s Long-Term Growth Champions 2025 list. Epassi Group is backed by TA Associates and Warburg Pincus.
Epassi – Boosting everyday wellbeing.
www.epassi.com
Contact:
Aleksi Miikkulainen
Group CMO
aleksi.miikkulainen@epassi.com
