Following launches in Italy and Germany, Epassi continues its European expansion by combining Alleo and Bedrijfsfitness Nederland into a comprehensive multi-benefit platform for Dutch employers and employees.
Helsinki / Amsterdam, 15 October 2026 – Epassi Group, one of Europe's leading employee benefits technology companies, has officially launched its brand in the Netherlands, bringing together Alleo and Bedrijfsfitness Nederland under one unified identity and a comprehensive multi-benefit offering.
The launch marks another milestone in Epassi's European growth journey, following successful brand launches in Italy and Germany earlier this year. By combining the complementary strengths of the two Dutch businesses, Epassi now offers employers a compelling range of personalised benefits covering physical, mental and financial wellbeing, lifestyle services, and everyday savings.
"The Netherlands launch is another important step towards our vision of becoming Europe's leading intelligent employee benefits platform. By bringing together two successful businesses under one brand, we're combining local expertise with the scale and technology of Epassi Group to deliver even greater value to employers and employees," says Nickyl Raithatha, CEO of Epassi Group.
The launch comes as new research commissioned by Epassi Netherlands reveals growing expectations around workplace wellbeing. According to the study, 92% of Dutch employees believe small moments of enjoyment or relaxation help reduce stress, while 77% feel more connected to employers who actively support their wellbeing.
"Employers increasingly recognise that wellbeing is essential to employee engagement and retention. With our combined offering, we can help Dutch organisations support their people in more meaningful and personalised ways, making wellbeing part of everyday working life," says Antonio Barradas, CEO of Epassi Netherlands.
The Netherlands launch is part of Epassi's wider European brand transformation, bringing its businesses together under one recognisable identity and shared promise: Wellbeing that works.
With more than 50,000 employers and 36 million employees using its services, Epassi continues to strengthen its position as a leading European employee benefits technology platform.
About Epassi
Founded in Helsinki in 2007, Epassi is Europe’s leading digital employee benefits platform. Epassi’s innovative, unique and scalable solution combines all benefits into one mobile app-centric, user-friendly digital service, providing a digital marketplace for employee benefits. Over 50,000 employers and 36 million employees across Germany, Italy, Ireland, the Netherlands, the Nordics, the UK, Portugal, and Spain use the Epassi platform.
Epassi is recognized by the Financial Times as one of the fastest growing companies in Europe in 2022 - 2025 and ranked 32nd on Europe’s Long-Term Growth Champions 2025 list. Epassi Group is backed by TA Associates and Warburg Pincus.
Epassi – Wellbeing that works.
www.epassi.com
Contact
Aleksi Miikkulainen
Group CMO
aleksi.miikkulainen@epassi.com
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