London, 26 August 2026 – Epassi Group today announced the appointment of Sebastian Starke as Chief Product Officer. Sebastian joined Epassi in April 2026 as VP Product Management and now joins the Group Leadership Team, reporting directly to Group CEO Nickyl Raithatha.
Sebastian brings extensive product leadership experience to the role. He was previously VP of Product at HelloFresh, held a product leadership position at Amazon, and was a Principal at Oliver Wyman.
"Product sits at the heart of our ambition to become Europe's leading digital employee benefits platform. Sebastian has already shown, in just a few months, the calibre of thinking and leadership this role demands — deep product expertise from Amazon and HelloFresh, sharpened by a strategic rigour few product leaders bring. I couldn't be more excited to have him leading this agenda as we scale,"
said Nickyl Raithatha, Group CEO of Epassi.
"Epassi is at a genuine inflection point, and I'm thrilled to help lead the product organisation through it. We have the opportunity to build a platform and product portfolio that sets a new standard for employee wellbeing across Europe — that's a rare thing to get to build, and I can't wait to get started,"
said Sebastian Starke, Chief Product Officer at Epassi.
About Epassi
Founded in Helsinki in 2007, Epassi is Europe’s leading digital employee benefits platform. Epassi’s innovative, unique and scalable solution combines all benefits into one mobile app-centric, user-friendly digital service, providing a digital marketplace for employee benefits. Over 50,000 employers and 36 million employees across Germany, Italy, Ireland, the Netherlands, the Nordics, the UK, Portugal, and Spain use the Epassi platform.
Epassi is recognized by the Financial Times as one of the fastest growing companies in Europe in 2022 - 2025 and ranked 32nd on Europe’s Long-Term Growth Champions 2025 list. Epassi Group is backed by TA Associates and Warburg Pincus.
Epassi – Wellbeing that works.
www.epassi.com
Contact
Aleksi Miikkulainen
Group CMO
aleksi.miikkulainen@epassi.com